Visual Identity System

The official guide to the Dr. Garg Marketing Blueprint brand. Use these standards to ensure consistency across all digital and physical touchpoints.

01. Logo Assets

Our primary logo combines the "G" monogram with the wordmark. Always maintain clear space around the logo.

Primary Lockup (Dark)

For dark backgrounds

Primary Lockup (Light)

For light backgrounds

Our "Cyber-Noir" palette combines deep blacks with electric accents.

Primary

Electric Blue

#00D4FF

oklch(0.75 0.15 230)

Secondary

Vibrant Purple

#B24BFF

oklch(0.65 0.25 290)

Background

Pure Black

#000000

oklch(0 0 0)

Surface

Dark Grey

#1A1A1A

oklch(0.2 0 0)

We use a pairing of technical sans-serifs to convey authority and modernity.

Headings

Aa Bb Cc Dd 123

Used for all headlines, titles, and display text. Always use in Bold (700) or Medium (500) weights.

Body Copy

Aa Bb Cc Dd 123

Used for paragraphs, UI elements, and long-form text. Optimized for readability at small sizes.

Official swag mockups for the "The Shift" campaign.

Premium cotton, screen printed gradient.

Matte black hardcover with UV spot gloss.

Heavy canvas with neon puff print.