G
Internal Hub
Confidential • Internal Use Only

The Garg Marketing PlaybookMaster Strategic Plan

Comprehensive roadmap for the 2-day intensive workshop designed to establish Dr. Garg as the preeminent authority in dental marketing strategy.

Public Website

Live Marketing Site

Applications

Registration Portal

Master Plan

You are here

1. Executive Summary

"The Garg Marketing Playbook" is a 2-day intensive workshop designed to provide dentists with a proven framework for growing their practices through effective marketing. This master plan consolidates the strategy, marketing, content, and logistics for the event, which will be held at Dr. Garg's facility in Miami, FL.

The workshop is a collaborative effort between Dr. Arun Garg and the HIP team, combining clinical expertise with cutting-edge marketing strategies. It serves as a premium lead generation engine for Dr. Garg's mastermind program and HIP's marketing services.

2. Strategic Framework

Primary Goals
  • Generate qualified leads for high-ticket programs
  • Establish Dr. Garg as the preeminent authority in dental marketing strategy
Target Audience
  • General Dentists: Seeking new patient flow
  • Specialists: Wanting high-value cases
  • Practice Owners: Seeking a proven system
Success Metrics
Goal TierAttendee TargetConversion Target
Baseline15-3015%
Stretch30-5025%
Super Stretch100+35%

3. Marketing & Promotion

Website

Dedicated high-converting site with application flow

Email Marketing

Segmented campaigns & lead nurturing sequences

Social Media

Organic content, paid ads, and video marketing

Webinars

Free webinars to generate leads for main event

Content

Blog posts, articles, and case studies

Live Events

Promotion at Dr. Garg's speaking engagements

Launch Timeline

Phase 1: Pre-Launch (Weeks 1-4)

Finalize dates, launch website, open early-bird registration, announce to email lists.

Phase 2: Launch (Weeks 5-8)

Launch paid ads, host first webinar, ramp up social media.

Phase 3: Final Push (Weeks 9-12)

Host final webinar, increase ad spend, send 'last chance' emails.

4. Content & Curriculum

Day 1: Foundation & Strategy

09:00 AMWelcome & Future of Dentistry
09:30 AMModern Dental Marketing Landscape
10:45 AMDefining Ideal Patient & Brand
01:00 PMBuilding High-Converting Website
02:45 PMMastering SEO & Local Search

Day 2: Execution & Growth

09:00 AMThe Patient-Centric Practice
09:30 AMSocial Media & Content Marketing
10:45 AMEffective Paid Ad Campaigns
01:00 PMArt of New Patient Phone Call
02:45 PMCase Presentation Mastery
04:00 PMReputation & Reviews
04:30 PMFinal Wrap-up & Next Steps

5. Logistics & Execution

Venue

Dr. Garg's Facility

Location

Miami, FL

Ticket Price

$2,500

Capacity

Standard (2 attendees)

6. Budget Categories

Catering (Breakfast, Lunch, Breaks)
Marketing & Promotion (Ads, Creative)
Printing & Materials (Workbooks, Signage)
Venue: No rental cost (Dr. Garg's facility)